The loss of aura is especially significant in the case of the visualization of an image file. If a traditional “analog” original is moved from one place to another it remains a part of the same space, the same topography—the same visible world. By contrast, the digital original—the file of digital data—is moved by its visualization from the space of invisibility, from the status of “non-image” to the space of visibility, to the status of “image.” Accordingly, we have here a truly massive loss of aura—because nothing has more aura than the Invisible.

Boris Groys, From Image to Image File—and Back: Art in the Age of Digitalization

Source: http://www.altx.com/remix/Groys.pdf